Special Issue to Commemorate the 25th Anniversary of the Wine Business Institute just Published

Studies published in the special issue suggest strength in winegrowing and winemaking innovation, need for further innovation in wine marketing

Monday, February 14, 2022

Rohnert Park, CA—The Wine Business Journal (WBJ) has published its seventh issue titled ‘The Ron Rubin Leading through Innovation Special Issue’ to commemorate the 25th anniversary of the Wine Business Institute (WBI) at Sonoma State University. This special issue was created to honor WBI founder and Korbel Owner & CEO, Gary Heck for his leadership and vision to establish the WBI. This issue is dedicated to Ron Rubin, proprietor of Ron Rubin Winery and Minister of Tea at The Republic of Tea, for his relentless commitment and contributions to wine business education, research, and advocacy.

The Ron Rubin Leading through Innovation special issue is focused on innovation in the wine industry, including the various forms it takes, and how it manifests itself across the different sectors in which the wine industry operates, including hospitality, sales, tourism, e-commerce, manufacturing, and agriculture. Wine industry innovation is a complex phenomenon that is not yet well defined or properly understood. The articles published in this special issue utilize a range of research methods, data sources, and research designs order to gain a meaningful understanding of wine industry innovation.

 “This special issue reiterates the importance of continuous improvement through training and education at all levels of winery management and staff teams. Success in the wine industry starts with hiring team members who are willing to go through continuous education through wine certificate or MBA programs. Industry managers and executives must also take the lead in updating and expanding the knowledge base of their team members through continuous training by management and outside experts and consultants”, said Ron Rubin, proprietor of Ron Rubin Winery and Minister of Tea at The Republic of Tea.

The WBI Board of Directors selected the study titled “Investigation of Innovation in Wine Industry via Meta-Analysis” by Ali Dogru and Joseph Peyrefitte from the University of Southern Mississippi as the winner of the best paper award for this special issue. This meta-analysis of innovation in the wine industry found that innovation in the wine industry is most focused on agricultural innovations, followed by innovations in manufacturing, with innovations in marketing and sales being the area that has received the least attention by wine business practitioners and researchers alike. In addition, the editorial board of the Wine Business Journal is proud to recognize the manuscript titled “Exploring Emotions as a New Quality Parameter in Wine” by Miguel Pedroza and Robert Herrell from California State University, Fresno as a groundbreaking contribution that will inform and influence wine quality theory and practice in the near future. The study titled “Innovation Management in Wine Business – Need to Address Front-End, Back-End, or Both?” by Marc Dressler from University of Ludwigshafen / Weincampus Neustadt, was also acknowledged as the best special issue submission by an international author.  

“Despite consumer behavior and marketing receiving the most attention in wine business theory and practice, innovations in wine marketing and sales have received insufficient attention in comparison to innovations in winegrowing or winemaking which have received a greater deal of attention,” said Sergio Canavati, WBJ Editor and associate professor of business administration.

The WBJ is most grateful for the extensive contributions of its editorial team and review board including Matthew Bauman from Purdue University Northwest, Edwin Adams, Jr. from American AgCredit, Vicky Farrow from Amista Vineyards, Anisya Fritz from Lynmar Estate, and Jon Moramarco from bw166.

The WBJ recognized Jean Dodson-Peterson from California Polytechnic State University, San Luis Obispo, as the 2021 WBJ Reviewer of the Year for her outstanding track record and contributions as a reviewer during her more than five years of service.

Below is a list of industry executives and researchers who reviewed the submissions to this special issue:

  • Jared Allen, Texas Tech University
  • Tom Atkin, Sonoma State University
  • Mary Barrett, University of Wollongong
  • Xian Cao, Ball State University
  • Adam Carmer, University of South Florida
  • Armando Corsi, University of Adelaide
  • James Crick, University of Leicester
  • Jean Dodson Peterson, California Polytechnic State University, San Luis Obispo
  • Hannah DeYoung, Sonoma State University
  • Marc Dressler, Hochschule Ludwigshafen
  • Vicky Farrow, Amista Vineyards
  • Anisya Fritz, Lynmar Estate
  • Robert Harrington, Washington State University
  • Jean Hertzman, New Mexico State University
  • Dirk Libaers, University of South Florida
  • Matthew McSweeney, Acadia University
  • Sandra Newton, Sonoma State University
  • Ivan Paunovic, Bonn-Rhein-Sieg University
  • Miguel A. Pedroza, California State University, Fresno
  • Dennis Reynolds, University of Houston
  • Emiliano Villanueva, Eastern Connecticut State University


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About the Wine Business Journal

The mission of the Wine Business Journal is to advance wine business theory, teaching, and practice through the generation, cumulation, and dissemination of knowledge with strong practical and theoretical implications.



About the Wine Business Institute

The Wine Business Institute serves as an intellectual and industry hub for faculty, students, and the business community. Founded in 1996 as a partnership between the wine industry and the School of Business and Economics at Sonoma State University, the WBI provides cutting-edge research that informs policy, industry best practices, and program curriculum. The WBI offers online and in-person wine-focused degrees and industry certifications. For more information about our wine business research, or degree and certificate programs, please contact us at winebiz@sonoma.edu, or visit https://sbe.sonoma.edu/winebiz