This case covers the company history of Uber Technologies (Uber) from its early beginnings in 2009, through the enactment of California Law AB5 in January 2020.
Via grounded field research, involving four case studies of wine businesses, we assessed perceived strategic resilience in the key wine regions of Napa and Sonoma Counties recently impacted natural disaster by applying content analysis to eight qualitative interviews from personnel at four bonded wineries.
Vasu aimed to grow revenues 50 percent by 2020, and fund Good Karma Foundation, a charity in his native India. Strategies to achieve these objectives included infrastructure investments, employee profit sharing, changing the mix of products and amenities or finding a buyer for the operation.
JetBlue had been established with the goal of being a leading low-fare passenger airline that offered customers a differentiated product and high-quality customer service on point-to-point routes.
At the beginning of 2019, Southwest Airlines fared third in the rankings of the best U.S. airlines released by The Wall Street Journal.
Zynga, incorporated in 2007 and located in San Francisco, California, had become a dominant player in the online gaming field, almost entirely through the use of social media platforms.
In 2019, Jim Hackett the latest CEO of Ford Motor Company, was facing an industry in disruption. Hackett, previously head of Ford Smart Mobility LLC (a subsidiary of Ford formed to accelerate the
This paper assessed perceived organizational preparedness and resilience as related to four key characteristics: the size of the firm through annual case production and number of employees, the age of the firm, and the organizational hierarchy.
This study utilized Amazon's Mechanical Turk service to obtain a national sample of National Basketball Association (NBA) fans.
Purpose The purpose of this paper is to identify the wine consumption preferences and behavior of Gen Z wine consumers in the USA and to determine if and how Gen Z differ from other major generational cohorts in the USA.