The purpose of this paper is to identify the wine consumption preferences and behavior of Gen Z wine consumers in the USA and to determine if and how Gen Z differ from other major generational cohorts in the USA.
This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand.
This research study introduces a definition for eWineTourism (eWT) and a new PIAB (Purpose, Icts, Activities, Benefits) conceptual model to analyze eWT.
This research is one of the first to analyze the luxury wine consumer in the US market, and provides useful information for wine marketers and researchers on the profile of the luxury wine buyer in America.
If you pick the baseball milestone carefully enough, you can always reduce the number of players that qualify to one. The selection of 72 as a specific cutoff leaves Bonds as the only qualifier. But choosing a cutoff this way is suspect because it’s arbitrary.
Looking back, the 1969 Miracle Mets year seems to be the lone successful season in the first two decades of franchise existence. The purpose of this article is to refresh our memories of what actually happened during that time period.
Via grounded field research, involving four case studies of wine businesses, we assessed perceived strategic resilience in the key wine regions of Napa and Sonoma Counties recently impacted natural disaster by applying content analysis to eight qualitative interviews from personnel at four bonded wineries.