The Wine Business Case Research Journal (WBCRJ) aims to publish exceptional decision-focused case studies involving real people and real events in the global wine business context. Multimedia cases, as well as cases in traditional document format, will be reviewed for publication.
The WBCRJ is published by the Wine Business Institute at Sonoma State University. The Journal is dedicated to enhancing case research and publishing exceptional teaching cases in an electronic format. A unique feature of this journal is to provide an industry digest of each issue's cases for dissemination, thereby informing global wine researchers and industry practitioners about cutting-edge challenges and possible exemplary solutions. Instructor's manuals, teaching notes, and other case supplements will be available solely to pre-qualified instructors. Published volumes and cases will be distributed in an open-access format.
Editor-in-Chief: Sergio Canavati, Ph.D., Sonoma State University
Associate Editor: Dr. Damien Wilson, Ph.D., Sonoma State University
Production Coordinator: Sarah Hehman
- Small California Wine Producers in 2019: An Industry Note
- Blending Tradition and Innovation in Bordeaux: A Differentiation Strategy for Chateau Luchey-Halde
- Growing Wine Tourism in Champagne: Is a Champagne Bar Ready to Offer Franchise?
- Cloud-Based Computing Providing an Advantage to a Small New Zealand Wine Business
- Cypress Lane Estate: Human or Mechanical Harvesting?
- The Longevity of Sustainable Vineyard Practices
- Finding Common Ground: The Need for Cooperation and Collaboration in the Spanish Natural Wine Industry
For Wine Industry Practitioners/Professionals
A unique goal of this journal is to provide an industry digest of each issue's cases for dissemination, thereby informing global wine researchers and industry practitioners about cutting-edge challenges and possible exemplary solutions. Links to each volume's Industry Digest are below. Full cases and volumes can be accessed via the Published Volumes section above.
Call for Cases
Special Issue: Covid-19 & the Wine Industry
To recognize the unique challenges facing the wine sector in the current environment, the upcoming special issue of the WBCRJ will be focused on identifying the challenges the wine industry faces due to the Covid-19 pandemic from the perspective of different wine industry stakeholders. This special issue will also pay particular attention to the various responses from industry stakeholders and the degree of effectiveness of these different responses. Cases that examine perspectives on how industry stakeholders are preparing for success in a post-Covid-19 world are also encouraged.
We accept cases across the wine value chain, including related industries such as craft brewing and distilling. Cases without an instructors manual will also be considered.
Submission Deadline: September 15, 2020
The publication's founding editorial board includes five past editors of academic journals, wine business researchers, and university scholars from the U.S., France, Germany, Spain, Italy, Australia, Mexico, New Zealand, and South Africa.
Thank you to the Sonoma State University Library for assistance with making the WBCRJ go live.