Wine Business Webinars



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These webinars offer an overview of the financial and accounting concepts, data analytics, digital marketing and other relevent wine business topics that will enable you to make better business decisions and advance your career. Taught by wine industry professionals, each course is tailored to explore core business concepts presented from a wine industry perspective to provide knowledge that can be immediately applied to your business or organization. 

Who should enroll in these workshops:

  • Wine industry professionals with limited experience in the wine business topics presented 
  • Finance and accounting professionals can deepen their knowledge of best practices in finance and accounting for the wine industry or to earn CPE credits towards maintaining CPA licensure.
  • Wine industry managers and executives looking to deepen their knowledge of specific aspects of the business

*These wine business workshops are open to the public and may be taken individually.  

Upcoming Workshops

3-Tier Data Analytics- Jan 21, 2021 1:00pm - 3:00pm PST

  • Details to be announced soon

Search Engine Optimization- Jan 2021

  • Details to be announced soon

Understanding theNumbers: An Introduction to Wine Business Finance- Feb 2021

In this course, students will be introduced to general accounting concepts and how they relate to some of the unique issues of the wine industry. Students will learn how to read, interpret and improve the financial results of a winery using the case study method, and by completing group and individual activities. Attendees will gain new perspectives on the drivers of financial success in the wine industry and how to impact them.

Topics covered include:

  • Key Accounting Terms
  • Understanding Financial Statements
  • Accounting Tools
  • Drivers of Financial Performance
  • Aligning Actions with Financial Results
  • Outsourcing the Accounting Function

Prerequisite: Managing by the Numbers by Chuck Kremer (It is highly recommended that students familiarize themselves with this text in advance of the workshop, especially for those with less experience in the finance & accounting fields.)

Instructor: Geni Whitehouse, CPA.CITP, CSPM

Registration Currently Unavailable​


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    Registration is done in partnership with the School of Extended and International Education