The Wine Business Institute at Sonoma State University Names New Korbel Professor

June 7, 2023

SAN JOSE, CA, (June 7, 2023) - Sonoma State University announces the Wine Business Institute’s new Korbel Professor of Wine Business, Dr. Angelo Camillo. The professorship, was established in 2011 and has been held by other distinguished faculty at Sonoma State University, including outgoing faculty members Dr. Liz Thach and Dr. Armand Gilinsky. The F. Korbel & Brothers Professorship in Wine Business is funded by Korbel Champagne Cellars owner Gary Heck, who is one of the Wine Business Institute’s founders and long standing Chairman.  The three year professorship, supports the Korbel Professor to cultivate faculty research and projects that advance the wine industry and its leaders.

“I am honored to be the recipient of this prestigious Professorship. The Californian Wine Industry is recognized globally for producing exceptional wines by extraordinary leaders who create jobs for millions with a $73 Billion economic impact. This dynamic success would not be possible without the financial support in Research and Development by leaders like Gary Heck, owner of Korbel Champagne Cellars,” noted Professor Camillo.

Dr. Camillo's upcoming research will explore strategic management topics within the wine business ecosystem, including the future of work and the impact of Artificial Intelligence (AI). He aims to understand how AI influences wine appreciation and consumption behavior of the young Alpha Generation. Additionally, Dr. Camillo will investigate the sustainability of the demand for NoLo (No Alcohol-Low Alcohol) wines among young consumers. Furthermore, his research will analyze the effects of emerging wine producers in developing economies on the global competitive landscape, focusing on the viticultural development of "High Altitude – Cool Climate Wines" in Canada and Argentina, as well as "Tropical Wine" production in countries like Ethiopia, India, Thailand, Vietnam, Peru, Brazil, Myanmar, and Zimbabwe.

“The appointment of Dr. Angelo Camillo as the new Korbel Professor of Wine Business marks an exciting chapter in our journey. With his strategic focus on topics like the future of work, AI, and emerging global trends, Dr. Camillo will shape the wine business ecosystem. We are grateful for the support of Gary Heck and Korbel Champagne Cellars, enabling us to drive innovation in the Californian wine industry,” noted Dean Visser.


About the Wine Business Institute 

The Wine Business Institute (WBI) serves as an intellectual and industry center for faculty, students, and the business community. Founded in 1996 as a partnership between the wine industry leaders and the School of Business and Economics at Sonoma State University, the WBI provides cutting-edge research that informs industry best practices and program curriculum. For more information about degree and certificate programs or wine business research

About Sonoma State University School of Business and Economics (SBE)

The SBE is a leading institution of business education in the San Francisco Bay Area, with an emphasis on preparing students to succeed in an economy that is global in nature. Our commitment to sustainable business, diversity, social justice, and global partnerships echoes our core philosophy of purpose-driven leadership. As one of the 50 top-ranked public universities, we have been recognized worldwide for our investments in diversity, social responsibility, and visionary academics. Many classes average fewer than 40 students, allowing close interaction between students and faculty.