Research studies have proven that place-based/regional branding methods have a positive effect on brand equity and economic benefits for companies.
The purpose of this paper is to examine the relationship between teaching video editing and motion graphics skills and concepts with Adobe Photoshop in a university marketing course and teaching ef
This paper investigates variations in hospital behaviors and performance outcomes due to ownership type.
We model the entry of a big box retailer into a closed monocentric city with an existing CBD retailer.
We examine whether a firm's import content share differentially affects the degree of tariff and exchange rate pass-through into its export prices.
Urbanization has placed pressure on open space within and adjacent to cities.
The purpose of this research study is to identify differentiation factors Burgundian wineries use to distinguish their brand, and to determine whether these methods align or conflict with luxury ma
According to economic theory, the incidence of a unit tax is independent of the statutory assignment of the liability to pay the tax.
Current research favors diversity within strategic networks as a source of idea generation and opportunity pursuit. However, diversity may not always be advantageous.
The aim of the study is to examine the key service quality attributes that affect Korean consumers’ loyalty toward McDonald’s in Korea.