Created by Wine professionals for Wine professionals.
Program Overview:
The Wine Business Management (WBM) Online Certificate is developed and taught by industry experts from our world class wine region, Sonoma County. This 28-week program includes a 4-week Foundation course; an 8-week Intermediate course and a total of 16 weeks of elective advanced courses. If you are just getting started in the wine business industry the 28-week program is for you. This comprehensive professional business certificate addresses key industry areas, including:
- DTC and e-Commerce
- Strategic Wine Marketing
- Wine Sales Management
- Wine Production and Operations
- Financial Management
- Wine Import and Distribution
- Wine Club Management
- Social Media for Wine Business
Certificate Benefits:
- All courses delivered online
- 4-6 hours weekly commitment
- One-hour weekly live webinars
- Non-Credit courses
- No time limit to complete the certificate program
- Average time to complete is 12 months
Current Course and Workshop Schedule:
Class | Dates | Live Classes | Instructor | Fee | Registration Deadline |
---|---|---|---|---|---|
WBM Certificate: DTC Marketing & eCommerce |
21/5-7/17 |
Tuesdays 6-7 pm PST |
Ben Kraemer | $1,250 | |
WBM Certificate:
Foundations in Wine Business Management
|
6/13-7/11 |
Thursdays 6-7 pm PST |
Mike Kush |
$795 |
|
FA Certificate:
Financial Management & Strategy
|
6/26-8/21 |
Wednesdays 6-7 pm PST |
Jared Tatcher |
$1,250 |
|
WBM Certificate:
Strategic Wine Club Management
|
7/11-8/8 |
Tuesdays 6-7 pm PST |
Ben Kraemer |
$795 |
-
Payment for each course is due upon registration
Certificate Program Application
Have Questions? Contact Christien