Lessons from Leaders with Jens Hoj

Feb 8, 2019 , 6:00pm - 9:00pm
Wine Spectator Learning Center, Sonoma State University
Admission Fees
Free ($15 deposit requested)
Contact Email


Unfortunately, Jon Sebastiani recently informed us that he will be unable to speak at this event due to an unplanned family commitment. The MBA Alumni Forum is committed to bringing you a world-class event with an exceptional leader and entrepreneur, and while this cancellation is unexpected, we are happy to share that Jens Hoj, Jon's partner (from Krave to Sonoma Brands) will be speaking in his place. Jens will highlight his role in driving innovation, product development, and team building at the event.

What does it take to become a successful entrepreneur?

Jens has been part of Sonoma Brands since the firm’s inception in 2015, bringing with him years of entrepreneurial experience and culinary expertise. Jens currently serves in a cross-functional leadership role and leads all R&D initiatives for Sonoma’s portfolio. Prior to joining Sonoma Brands, Jens was the co-founder of KRAVE Jerky, which ultimately was acquired by The Hershey Company in 2015. Jens spent his childhood in the kitchen learning from his father, a Master Chef, collecting valuable skills and knowledge, establishing his passion for the culinary arts and hospitality. After finishing culinary school, Jens cut his teeth at Chez Panisse before transitioning into management with the likes of Park Hyatt, Hotel Nikko, Cypress Club, and Moana Restaurant Group. These experiences crafted Jens’ unique perspective on innovation and ability to take flavor concept from ideation to reality-both in his own kitchen and commercially.


We look forward to seeing you on Friday and sharing an inspiring evening of networking, growing and learning from an exceptional Sonoma County leader.

6:00-7:00 pm: Welcome Reception

7:00-8:00 pm: Fireside Chat with Jens Hoj

8:00-9:00 pm: Q&A with Jens + Networking

Cost: Free to attend. We ask for a $15 RSVP deposit to hold your spot, which will be refunded within 24 hours of checking in at the event.

The Sonoma MBA Alumni Forum is pleased to offer our MBA alumni and students with opportunities to network and learn from leaders in our community. During this event, enjoy delicious wines from Viansa, and heavy appetizers while you sip, bite, and gain insights to move to the next level in your career.

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Friday, February 8, 2019 - 18:00 to 21:00