Wine Business Strategies Concentration

undergraduate_wine_students_touring_deloach

Conveniently located in the heart of Sonoma County wine country, students concentrating in Wine Business Strategies have a wide range of career opportunities available to them. Many students begin their careers in the tasting room where they develop strong customer service skills and master the product line. A typical career move may lead students in a Wine Club, Social Media, vineyard or cellar management, or e-Commerce position. Especially when complemented with a marketing concentration, grads may move into an array of outside sales positions with distributors or into marketing positions, such as brand management. 

Career Possibilities

Customer Service/Sales and Promotions Tasting Room; Direct to Consumer Sales; Wine Club; Regional Sales
Marketing  Product Management; Brand Management; Public Relations; Social Media Management; Event Planning; e-Commerce
International Business International Distribution; International Marketing

Students in the Wine Business Strategies concentration can choose between the general management or wine production tracks. 

The Wine Business Strategies concentration is most ideal for students seeking a general management position within the wine industry. A viticulture and/or wine production academic background is not required. 

 

Concentration Requirements

  1. Complete all Pre-Business requirements
  2. Complete all Upper-Division Core Business classes.
  3. Complete five courses from the list below.

Four Required Courses

  • BUS 305W Introduction to Wine Business 
  • BUS 464W Production, Operations and Distribution (Not offered in Spring)
  • BUS 465W Wine Marketing 

    - Prerequisite: BUS 305W and 360
  • BUS 499W Internship in the Wine Business

     

One Additional Course

  • BUS 362 Services Marketing

    - Prerequisite: BUS 360
  • BUS 365 Introduction to Hospitality and Event Management
  • BUS 366 Retail Management 

    - BUS 360 NOT a prereq.
  • BUS 385W Special Topics in Wine
  • BUS 396W Global Wine Industry 

    - Prerequisite: BUS 360
  • BUS 397W The Global Marketplace for Wine 

    - Prerequisite: BUS 305W and 360  
  • BUS 399W Advanced Work Experience 
  • BUS 463  Sales Management and Personal Selling 

    - Prerequisite: BUS 360 
  • BUS 467W Wine E-Commerce and Direct Sales  

    - Prerequisite: BUS 319
  • BUS 475W Wine Accounting and Finance 

    - Prerequisite: BUS 370

The Wine Business Strategies Wine Production Track is designed for students who are interested in combining Sonoma State University's wine business coursework with Santa Rosa Junior College's viticulture and enology coursework to earn their four-year degree from Sonoma State University.

Wine Production Track Requirements

  1. Complete 5 required courses at SRJC for a total of 8.5 units

     
    Required Courses at SRJC
    1. Wine 3 Introduction to Enology
    2. Wine 42.1 or 42.2 Winery Operations
    3. VIT 120 Vineyard Pruning
    4. VIT 123 Vineyard Grafting & Budding
    5. WINE 70 Beginning Sensory Analysis
  2. Take a designated GE Chemistry course with a lab from either SSU or SRJC for 3-5 units.
  3. Complete all Pre-Business Course requirements
  4. Complete all Upper-Division Core Business classes.
  5. Complete 15-16 units of Wine Business Strategies concentration coursework as listed below, which includes:

     
    Required Courses at SSU
    • BUS 305W Introduction to Wine Business
    • BUS 464W Wine Production, Operations, and Distribution
    • BUS 465W Wine Marketing
    • Select at least one of the following elective courses:
      • BUS 362 Services Marketing
      • BUS 365 Introduction to Hospitality and Event Management
      • BUS 366 Retail Management
      • BUS 385W Special Topics in Wine
      • BUS 396W Global Wine Industry
      • BUS 397W The Global Marketplace for Wine
      • BUS 399W Advanced Work Experience in Wine Business Strategies
      • BUS 463 Sales Management and Personal Selling
      • BUS 467W Wine E-Commerce and Direct Sales
      • BUS 475W Wine Accounting and Finance