Lecturer, Executive Wine MBA Program
Dr. Leon Segal is an innovation psychologist with over 25 years of experience in the fields of human factors, product innovation, and experience design. He has a very broad experience in innovation, from designing future cockpits for NASA to heading IDEO Israel Innovation, one of IDEO's global network of studios. He has directed innovation processes and taught design thinking all over the world, and specializes in integration of the professional, environmental and personal aspects of collaborative creativity. In parallel to his professional activities, Leon is a pilot and musician and is currently producing a documentary film about education through jazz.