Barbara Talbott

Board Member, Wine Business Institute | Founder & CEO, GlenLarkin Advisors | Former CMO, Four Seasons Hotels


Barbara Talbott is former Chief Marketing Officer for Four Seasons Hotels and Resorts. From 1989-2008 she led the effort which introduced Four Seasons to more than 30 new global markets and built a brand that is widely recognized as one of the world's most valued. In 2009 she founded GlenLarkin, where she advises CEOs and senior teams in hospitality and related industries. She helps executives create competitive advantage through effective marketing and excellence in customer experience. She has received HSMAI's lifetime achievement award for marketing innovation.