Stay Up to DateRequest for Info
Overview
These webinars offer an overview of the financial and accounting concepts, data analytics, digital marketing and other relevent wine business topics that will enable you to make better business decisions and advance your career. Taught by wine industry professionals, each course is tailored to explore core business concepts presented from a wine industry perspective to provide knowledge that can be immediately applied to your business or organization.
Who should enroll in these workshops:
- Wine industry professionals with limited experience in the wine business topics presented
- Finance and accounting professionals can deepen their knowledge of best practices in finance and accounting for the wine industry or to earn CPE credits towards maintaining CPA licensure.
- Wine industry managers and executives looking to deepen their knowledge of specific aspects of the business
*These wine business workshops are open to the public and may be taken individually.
Upcoming Workshops
This webinar offers a unique opportunity to explore the fundamentals of digital marketing and the impact of search on ecommerce. We will understand how to interpret the intention behind the search query and how to monetize it. We will clarify questions such as Why do people search? What metrics should you track and how to optimize them? Is search more relevant to Social Media? Is SEO enough as my digital marketing strategy? How much should I spend to have a reasonable ROI? How do I optimize my website to increase conversions? |
|
Instructor- Pierre Costa | |
OBJECTIVES By the end of this webinar, the participants should be able to:
|
|
Register Now |
|
|
Instructor- Peter Drewes | |
Understand the components of analytics and the value that it can offer through the use of excel:
|
|
Register Now |
Accounting is complicated enough. When you add to that the unique challenges of managing a winery -- from selling across multiple channels to farming to production, the idea of generating a profit can be overwhelming. Attend this session to gain new insights into the language of business and how it applies to your winery. |
|
Instructor- Geni Whitehouse CPA.CITP, CSPM | |
Topics covered include:
|
|
Register Now | |
Prerequisite: Managing by the Numbers by Chuck Kremer (It is highly recommended that students familiarize themselves with this text in advance of the workshop, especially for those with less experience in the finance & accounting fields.) |
Questions about these workshops? Contact us!
Join our mailing list to receive updates!
Registration is done in partnership with the School of Extended and International Education.