Wine Business Workshops

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Overview

These webinars offer an overview of the financial and accounting concepts, data analytics, digital marketing and other relevent wine business topics that will enable you to make better business decisions and advance your career. Taught by wine industry professionals, each course is tailored to explore core business concepts presented from a wine industry perspective to provide knowledge that can be immediately applied to your business or organization.

Who should enroll in these workshops:

Wine industry professionals with limited experience in the wine business topics presented
Finance and accounting professionals can deepen their knowledge of best practices in finance and accounting for the wine industry or to earn CPE credits towards maintaining CPA licensure.
Wine industry managers and executives looking to deepen their knowledge of specific aspects of the business

*These wine business workshops are open to the public and may be taken individually.

Upcoming Workshops

The Relevance of Search Marketing Strategy for Wine Business Webinar

_{Jan 14, 2021}

_{10:00am-12:00pm PST}

_Online

This webinar offers a unique opportunity to explore the fundamentals of digital marketing and the impact of search on ecommerce. We will understand how to interpret the intention behind the search query and how to monetize it. We will clarify questions such as Why do people search? What metrics should you track and how to optimize them? Is search more relevant to Social Media? Is SEO enough as my digital marketing strategy? How much should I spend to have a reasonable ROI? How do I optimize my website to increase conversions?

Instructor- Pierre Costa

OBJECTIVES

By the end of this webinar, the participants should be able to:

Comprehend the role of search in the customer journey
Understand how SEO and Paid search mutually complement each other
Have an overview of Google Business Account
Create meaningful KPIs and how to optimize them.
Optimize landing pages to increase customer experience and conversions
Develop a competitive digital marketing strategy focusing on search
Analyze a Google Analytics report and identify actions to improve performance

3-Tier Data Analytics & Wine Industry Insights Webinar

_{Thursday Jan 21, 2021}

_{1:00pm-3:00pm PST}

_Online

How Far Can Excel Take Us?

Instructor- Peter Drewes

Understand the components of analytics and the value that it can offer through the use of excel:

Framing the analytics questions
The use of data
Terminology
Understand the key decision points, interrelatedness, and costs to produce information from data and the value they bring to the organization
Implement strategies for building customer engagement, retention, and loyalty for existing wholesale channels based on mathematical relationships.
Evaluate and optimize the efficiencies of the wholesale operation through mathematical objective goals.

Understanding the Numbers: An Introduction to Wine Business Finance Webinar

_{Saturday Feb 6, 2021}

_{10:00am-12:00pm PST}

_Online

Accounting is complicated enough. When you add to that the unique challenges of managing a winery -- from selling across multiple channels to farming to production, the idea of generating a profit can be overwhelming. Attend this session to gain new insights into the language of business and how it applies to your winery.

Instructor- Geni Whitehouse CPA.CITP, CSPM

Topics covered include:

Basic Accounting Concepts
How These Concepts Apply to Wineries
Key Financial Drivers for Wineries and How to Impact Them
How to Connect Actions to Outcomes for Individual Team Members

Prerequisite: Managing by the Numbers by Chuck Kremer (It is highly recommended that students familiarize themselves with this text in advance of the workshop, especially for those with less experience in the finance & accounting fields.)

Questions about these workshops? Contact us!

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Registration is done in partnership with the School of Extended and International Education.