Online Program in Wine Sales Management

Online sales and management training for wine and beverage industry professionals.


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Program Overview 

This 8-week online course* provides sales and management training for suppliers and distributors in the wine and alcohol beverage industry.  Through exploration of route-to-market strategies for alcoholic beverages, students gain client-facing sales and territory management skills.  Building on this knowledge, students complete weekly series of pre-recorded micro-lectures and submit activities or quizzes with video coaching and feedback from the instructor. 


Course Information 

Fall 2020 - Dates coming soon

Weekly Webinars:  5:30 p.m. - 6:30 p.m.

Course Fee:  $1100

Prerequisites: None

*This course can be substituted as an Advanced level course for students completing the Online Certificate in Wine Business Management.



Course Learning Objectives

Upon successful completion of the course students will be able to:

  • Understand client/buyer decision profiles.
  • Identify business opportunities in all sales channels.
  • Understand buyer/client marketing and merchandising concepts.
  • Tailor product sales concepts for clients/buyers.
  • Employ networking strategies to close more sales to buyers/clients.
  • Compose and communicate various cost calculations.
  • Identify logistical inefficiencies and develop improved solutions.
  • Demonstrate effective work project management strategies.


Questions? Contact us at or (707) 664-3235.