Wine Business Master Classes



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These master classes offer an overview of the financial and accounting concepts, data analytics, digital marketing and other relevent wine business topics that will enable you to make better business decisions and advance your career. Taught by wine industry professionals, each course is tailored to explore core business concepts presented from a wine industry perspective to provide knowledge that can be immediately applied to your business or organization. 

Who should enroll in these master classes:

  • Wine industry professionals with limited experience in the wine business topics presented.
  • Finance and accounting professionals who want to deepen their knowledge of best practices in finance and accounting for the wine industry or to earn CPE credits towards maintaining CPA licensure.
  • Wine industry managers and executives looking to deepen their knowledge of specific aspects of the business.

*These wine business master classes are open to the public and may be taken individually.  

2021 Schedule
Class Dates Live Classes Instructor Fee Registration Deadline
Introduction to Wine Business Data Analytics 09/08 - 10/06


6pm - 7pm PST

Dr. Peter Drewes $795 9/04/21 @ 5pm PST
Cost Analysis for Wine Business 10/14 - 11/18


5:30pm - 6:30pm PST

Jared Thatcher $795 10/05/21 @ 5pm PST
Data Mining for Wine Business 11/03 - 12/08


6pm - 7pm PST

Dr. Peter Drewes $795 11/01/21 @ 5pm PST


Pre-Register Here


Introduction to Wine Business Data Analytics

The goal of this course will be to step through the concepts and basic math behind various problems within the wine industry using examples and problems that are relevant to the operation, distribution and sales problems faced by stakeholders in the wine industry. The course is focused to provide a deeper understanding of mathematics, while the applications utilize built in Microsoft Excel functions to solve the problems.Topics to include, Introduction to modeling and Decision analytics, Regression Analysis, Time Series Forecasting, Linear Modeling, & Correlation.

Cost Analysis for Wine Business

Designed for winery owners, accountant, bookkeepers, entrepreneurs, and others seeking a complete understanding of the cost of producing wine, this course will demystify the most complex aspects of winery accounting. By helping students develop an accurate understanding of the true costs of their product this course will enable students to build sustainable and profitable pricing strategies for various wine business models.

Data Mining for Wine Business


The goal of this course will be to step through the concepts and basic math behind cleaning and making the data usable to solve various problems within the wine. The course is focused to provide a deeper understanding how to identify data that is not appropriate, or how much can be relied on the data, while the applications utilize built in Microsoft Excel functions to solve the problems.Topics to include, Introduction to Data Mining, Data Classification, Detailed methods to Classify data (Survey), Distribution Models, & Common topics and application solutions.

Strategic Wine Club Management

Glasses of red wine

With the proliferation of wine clubs it is becoming harder to attract and retain members.This four-week course delves into the strategies and tactics of wine club management. From member acquisition through multiple channels, value-adds that connect and retain members, wine club design and execution, to utilizing metrics and measures to grow your club and increase your profit. This course is designed for wine club professionals who want to increase their effectiveness. It is also designed for winery owners and managers looking to create or redesign their club program. It will also benefit winery employees moving into wine club management and coordinator positions.

DTC Data Analytics & Insights for Wine Business

Understand the components of analytics and the value that it can offer through the use of excel:

  • Framing the analytics questions
  • The use of data
  • Terminology
  • Understand the key decision points, interrelatedness, and costs to produce information from data and the value they bring to the organization
  • Implement strategies for building customer engagement, retention, and loyalty for existing DTC channels based on mathematical relationships
  • Evaluate and optimize the efficiencies of the DTC operation through mathematical objective goals.​

Wine Import &Distribution

This course will introduce the concepts of becoming an importer / distributor of alcohol with focus on the necessary steps from concept to inception of the wine industry. This covers the business applications and operating policies to operate within the US. Using real world examples and costing models, the students will explore and prepare a business plan demonstrating a particular aspect of the wine importing / distribution activity.

The Relevance of Search Marketing Strategy for Wine Business

This master class offers a unique opportunity to explore the fundamentals of digital marketing and the impact of search on e-Commerce. Upon completion, you will understand:

  • How to interpret the intention behind the search query and how to monetize it.
  • Why people search.
  • What metrics should you track and how to optimize them. 
  • The relevance of search to Social Media. 
  • Whether SEO enough as my digital marketing strategy. 
  • How much to spend to have a reasonable ROI. 
  • How to optimize your website to increase conversions.

Understanding the Numbers: An Introduction to Wine Business Finance

Accounting is complicated enough.  When you add to that the unique challenges of managing a winery -- from selling across multiple channels to farming to production, the idea of generating a profit can be overwhelming. Attend this session to gain new insights into the language of business and how it applies to your winery.

Prerequisite: Managing by the Numbers by Chuck Kremer (It is highly recommended that students familiarize themselves with this text in advance of the master class, especially for those with less experience in the finance & accounting fields.)


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Registration is done in partnership with the School of Extended and International Education