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Program Overview
An advanced understanding of wine business is essential to success in an evolving industry and an ever-changing marketplace. This important industry certification facilitates professional growth through advanced knowledge of wine business marketing, operations, and finance.
Created by professionals for professionals.
The Certificate in Wine Business Management is developed and taught by wine business veterans and industry experts. Whether you're a current wine industry professional, a winemaker or viticulturist, or someone seeking entry to the wine industry, this program provides the business acumen necessary to grow your career.
This comprehensive professional business certificate address key industry areas, including:
- Wine commerce and trade
- Wine marketing and sales
- eCommerce
- Business issues associated with viticulture and winemaking
- Traditional business functions of strategy in building a wine business
- Finance, accounting, and management applied to the wine industry
- Regulatory issues concerning wine
- Optional certification with the successful completion of all three levels.
Certificate Structure, Fees & Schedule
Students in the online Certificate in Wine Business Management complete a total of 4 courses: Foundation (4 weeks), Intermediate (8 weeks), and two of three offered Advanced courses (8 weeks each). Professionals interested in pursuing the accredited Sonoma Wine MBA or the Sonoma Executive Wine MBA can waive the two-year industry experience admission requirement with successful completion of the Foundation and Intermediate course levels.
Certificate course cycles offered three times a year in winter, spring, and fall, in a convenient online format accessible around the world.
Foundation Level
Course | Fees* | Schedule |
Introduction to Wine Business |
$695 Early Bird / $795 Regular Save $100 with early bird registration. Early bird ends 7 days before course start date. |
|
Intermediate Level
Course | Fees* | Schedule |
A Survey of the Key Drivers in a Wine Business | $1100 |
|
Advanced Level: Choose and complete two courses.
Course | Fees* | Schedule |
Direct to Consumer Marketing & eCommerce for Wine Businesses |
$1100 |
|
Wine Sales Management | $1100 |
|
Wine Production & Operations from a Business Perspective |
$1100 |
|
Strategic Wine Marketing |
$1100 |
|
Financial Management & Strategy for Wine Businesses |
$1100 |
|
*Fees listed are for the current academic year and are subject to change without notice.
Course Learning Objectives
Questions? Please take a look at the FAQs or contact us.
Registration is done in partnership with the School of Extended and International Education.