Wine Business Finance Workshops




These workshops offer an overview of the financial and accounting concepts that will enable you to make better business decisions and advance your career. Taught by wine industry professionals in the finance and accounting fields, each course is tailored to explore core finance and accounting concepts presented from a wine industry perspective to provide knowledge that can be immediately applied to your business or organization. 

Wine industry professionals with limited experience in finance and accounting can take these workshops to gain practical knowledge and financial literacy skills.  Alternatively, finance and accounting professionals can take these workshops to expand and deepen their knowledge of best practices in finance and accounting for the wine industry or to earn CPE credits towards maintaining CPA licensure.

These wine business workshops are open to the public and may be taken individually. All workshops are offered in-person on the SSU campus. 

Note: These Wine Business Finance workshops are no longer required to complete the Wine Industry Finance & Accounting Certificate, students who have previously begun the Certificate in Wine Industry Finance & Accounting can contact the WBI Program Office for more information: 707-664-3235.


Upcoming Workshops

Understanding the Numbers: An Introduction to Wine Business Finance

Spring 2020

Saturday, February 8

9 a.m. - 5 p.m. 









In this course, students will be introduced to general accounting concepts and how they relate to some of the unique issues of the wine industry. Students will learn how to read, interpret and improve the financial results of a winery using the case study method, and by completing group and individual activities. Attendees will gain new perspectives on the drivers of financial success in the wine industry and how to impact them.

Topics covered include:

  • Key Accounting Terms
  • Understanding Financial Statements
  • Accounting Tools
  • Drivers of Financial Performance
  • Aligning Actions with Financial Results
  • Outsourcing the Accounting Function

Prerequisite: Managing by the Numbers by Chuck Kremer (It is highly recommended that students familiarize themselves with this text in advance of the workshop, especially for those with less experience in the finance & accounting fields.)

Instructor: Geni Whitehouse, CPA.CITP, CSPMa

Fee: $390


Budgeting & Financial Analysis for the Wine Industry

Spring 2020

Saturday, February 22

9 a.m. - 5 p.m. 






This course will explore the essential components involved in developing a successful budget and forecasting methods, starting with a framework to understand strategic, business, and operational models. Throughout the course, students will explore various ways to analyze budgets, identify key performance indicators, and build reporting structures that will help any business professional make financial and budgetary decisions. Whether starting or expanding a wine business, this course will help change and improve the way you manage your financial operations. 

Instructor: Geni Whitehouse, CPA.CITP, CSPM

Fee: $390


Wine Business FInance Wokshop - TBA

Spring 2020

Saturday, March 7 

9 a.m. - 5 p.m.






New Workshop - Details Coming Soon

Instructors: Crickett Weaver

Fee:  $390




Cost Analysis & Internal Controls for the Winery

Spring 2020

Saturday, March 21

9 a.m. - 5 p.m.





Designed for winery owners, accountant, bookkeepers, entrepreneurs, and others seeking a complete understanding of the cost of producing wine, this course will demystify the most complex aspects of winery accounting. By helping students develop an accurate understanding of the true costs of their product this course will enable students to build sustainable and profitable pricing strategies for various wine business models.  

Instructor: Crickett Weaver

Fee: $390



Questions about these workshops? Contact us at or 707-664-3235.


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    Registration is done in partnership with the School of Extended and International Education