Latest Issue--Volume 4, Issue 2

Special Issue: The Wine Industry and COVID-19

THREE STICK WINES: DIGITAL MARKETING, BRANDING, AND HOSPITALITY DURING A CRISIS

Date Published: December 20, 2020

Matthew Coyne

Managerial Summary Full Research Article

PARADISE RIDGE WINERY: CAN A TRAGEDY STRENGTHEN A BRAND?

Date Published: December 16, 2020

Matthew McDermaid | Sandra K. Newton

Managerial Summary Full Research Article

NAPA GREEN: FUNDING SOCIAL VENTURES IN CRISIS

Date Published: December 28, 2020

Hannah DeYoung

Managerial Summary Full Research Article

AN INQUIRY INTO THE PEDAGOGY OF THE SENSORY PERCEPTION TASTING COMPONENT OF WINE COURSES IN THE TIME OF COVID-19

Date published: December 29, 2020

Adam Carmer | Natalia Velikova | Jean Hertzman | Christine Bergman | Michael Wray | Taricia LaPrevotte Pippert

Managerial Summary Full Research Article

GRANDES VINOS: THE “OVER THE RAINBOW” INITIATIVE & CORPORATE PHILANTHROPY DURING A TRAGEDY

Date published: December 29, 2020

Rosana Fuentes-Fernández

Managerial Summary Full Research Article