Wine Business Journal

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The mission of the Wine Business Journal (WBJ) is to advance wine business theory, teaching, and practice through the generation, cumulation, and dissemination of knowledge with strong practical and theoretical implications. About WBJ >>



Forthcoming Articles


The willingness to pay for cider products: Results of a survey on habits and consumption behavior

Eric Le Fur & J. François Outreville
Date Published: October 4, 2021


News & Events

Meet our new Advisory Editor Dr. Anisya Fritz