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The mission of the Wine Business Journal (WBJ) is to advance wine business theory, teaching, and practice through the generation, cumulation, and dissemination of knowledge with strong practical and theoretical implications. Learn more >>
Articles Published in the Special Issue "The Wine Industry & COVID-19"
EDITORS' NOTE: THE WINE INDUSTRY & THE COVID-19 PANDEMICDate Published: December 30, 2020 Sergio Canavati | Matthew Bauman | Damien Wilson |
THREE STICK WINES: DIGITAL MARKETING, BRANDING, AND HOSPITALITY DURING A CRISISDate Published: December 20, 2020 Matthew Coyne |
PARADISE RIDGE WINERY: CAN A TRAGEDY STRENGTHEN A BRAND?Date Published: December 16, 2020 Matthew McDermaid | Sandra K. Newton |
NAPA GREEN: FUNDING SOCIAL VENTURES IN CRISISDate Published: December 28, 2020 Hannah DeYoung |
AN INQUIRY INTO THE PEDAGOGY OF THE SENSORY PERCEPTION TASTING COMPONENT OF WINE COURSES IN THE TIME OF COVID-19Date published: December 29, 2020 Adam Carmer | Natalia Velikova | Jean Hertzman | Christine Bergman | Michael Wray | Taricia LaPrevotte Pippert |
GRANDES VINOS: THE “OVER THE RAINBOW” INITIATIVE & CORPORATE PHILANTHROPY DURING A TRAGEDYDate published: December 29, 2020 Rosana Fuentes-Fernández |
