Armand Gilinsky, Jr., Ph.D.

Korbel Professor of Wine Business

armand_gilinsky
Contact
(707) 664-2709
armand.gilinsky@sonoma.edu
Office
Wine Spectator Learning Center, Suite 1014
Education
  • Henley Management College at Brunel University of London - Ph. D. in Business Policy
  • Stanford University - M.A. in Educational Administration and Policy Analysis 
  • Stanford University - B.A. in English (Honors)
Academic Interests

 

  • Entrepreneurial strategy & business plans
  • Strategic planning
  • Strategy and entrepreneurship in wine businesses case studies
  • Business valuations
  • Case research, case writing, & case teaching
  • Innovative entrepreneurial ventures and financing sources
  • Sustainability in wine and hospitality industries
About

Armand Gilinsky, Jr. is the F.J. Korbel Bros. Professor of Wine Business at Sonoma State University, where he has taught strategy and entrepreneurship since 1994. In past years he has served as Director of SSU’s Entrepreneurship Center, and Director of the Wine Business Institute. He previously held teaching appointments at the Harvard Business School, CSU East Bay, and Northeastern University. He also worked with a study team to create a global marketing strategy for the Georgian national wine industry, a project funded by the World Bank. Dr. Gilinsky has extensive consulting experience in strategic planning, competitive strategy, and developing business and financial plans. He has authored over 40 published business case studies and several articles on entrepreneurial strategy and socially responsible entrepreneurship. He has served as President of the North American Case Research Association, a group of some 500 case research professionals. In 2013, he received the University Award for Excellence in Scholarship from Sonoma State University. He currently serves as the founding editor of the Wine Business Case Research Journal.

Biography

Armand Gilinsky, Jr. is Professor of Business at Sonoma State University, where he has taught Strategy and Entrepreneurship since 1994. In past years he has served as Director of SSU’s Entrepreneurship Center, Wine Business Program, and Small Business Institute. He previously held teaching appointments at the Harvard Business School, CSU East Bay, and Northeastern University. He has lectured on wine business strategy and entrepreneurship to doctoral students and faculty at the Italian Universities of Florence, Siena, and Macerata. He also worked as a member of an international team of experts to create a global marketing strategy for the Georgian national wine industry, a project funded by the World Bank.

Dr. Gilinsky has had extensive consulting experience in strategic planning, competitive strategy, and developing business plans. He has authored over 50 published business case studies and several articles on entrepreneurial strategy, sustainability strategy, and socially responsible entrepreneurship. He has served as President of the North American Case Research Association, a group of some 500 case researchers from universities around the globe.

In 2013, he received the Bernie and Estelle Goldstein Award for Excellence in Scholarship from Sonoma State. Also in 2013, his proposal, “Creative Arts and Digital Media Entrepreneurship”, was selected as one of six inaugural Green Music Center Academic Integration grants.

He has served as F.J. Korbel & Bros. Professor of Wine Business since July 2014.

    Selected Publications & Presentations

    Articles in refereed journals:

    • Gilinsky, A., Newton, S. K., Sen, A., Ford, J., & Canavati, S., (in press) “US wine industry preparedness for unforeseen crises and disasters: an empirical test,” Wine Economics & Policy.
    • Gilinsky, A., Newton, S. K., Ford, J., & Brown, D.* (2020). Strategic resilience in the US wine industry. Journal of Wine Researchhttps://doi.org/10.1080/09571264.2020.1723068
    • Gilinsky, A., Canavati, S., Ford, J., Sen, A., Newton, S. K., & Brown, D., (2019). An exploratory study of strategic preparedness in the U.S. wine industry, Journal of Business Management and Change, 26(1). Winter, 55–70.
    • Gilinsky, A., Eyler, R., Newton, S. K., & Downing, J. A. (2019). Environmental perceptions on entrepreneurial thinking in the wine industry, Small Enterprise Research, 26(1), 105–116.
    • Gilinsky, A., Forbes, S. L., & Fuentes, R. (2018). An exploratory study of wine business philanthropy in the USA, International Journal of Wine Business Research, 30(2), 201–217.
    • Forbes, S. L., Gilinsky, A., & Fuentes, R. (2018). An exploration of philanthropy in the American, Spanish and New Zealand wine industries, Wine Economics & Policy, 7(1), 35–44.
    • Gilinsky, A., Newton, S. K., & Eyler, R. (2018). Do strategic orientation and managerial characteristics impact performance in the U.S. wine industry? International Journal of Wine Business Research, 30(1), 42-57.
    • Gilinsky, A. & Lawson, N. D. (2016). Digital case projects: Helping students achieve digital literacy and content mastery. Case Research Journal, 36(2), Spring, 1–15.
    • Gilinsky, A., Forbes, S. L., & Reed, M. M. (2016). Writing cases to advance wine business research and pedagogy, Wine Economics and Policy, 5(1), 60–67.
    • Gilinsky, A. & Lawson, N. D. (2016) Are you ready for digital cases? Case Research Journal, 36(1), Winter, 129-140.
    • Newton, S. K., Gilinsky, A., & Jordan, D. (2015). Differentiation strategies and winery financial performance: an empirical investigation. Wine Economics and Policy, 4(2), 88–97.
    • Gilinsky, A., Newton, S. K., Atkin, T., Santini, C., Cavicchi, A., Casas Romeo, A., & Huertas, R. (2015). Perceived efficacy of sustainability strategies in the U.S., Italian, and Spanish wine industries: a comparative study. International Journal of Wine Business Research, 27(3), 164–181.

        Cases in refereed journals:

    • Gilinsky, A., Santana, A., & Mallon, J. (2019).  Pacific Markets: Invest, sell, or stay the same? The CASE Journal15(6), 607–647.
    • Canavati, S., Gilinsky, A., & Young, J. (2018). Russian River Brewing Company in 2016: Positioning Pliny the Younger craft beer for growth. Case Research Journal38(3), Summer, 81–95.
    • Kidera, E., Gilinsky, A., Shay, J. P., & Baack, S. (2017). Señor Sisig: Hungry for growth in the food truck industry. Case Research Journal, 37(1), 15–41.
    • Newton, S. K. & Gilinsky, A. (2015). Naked Wines.com: Disrupting the wine industry? Case Research Journal, 35(4), 23–41.
    • Gilinsky, A. & Lopez, R. H., (2014). The Deutsch-Casella joint venture and [ yellow tail ] wines: Trading up or trading down? Case Research Journal, 34(4), 1–24.

    Textbooks:

    • Forbes, S. L., DaSilva, T-A, & Gilinsky, A. (eds.) (2020). Social Sustainability in the Global Wine Industry: Concepts and cases. London: Palgrave/Macmillan.
    • Gilinsky, A. (ed.) (2015), Crafting Sustainable Wine Businesses: Concepts and cases. London: Palgrave/Macmillan.

    Honors:

    • 2019 Curtis E. Tate Outstanding Published Case Award, North American Case Research Association, “Russian River Brewing Co.” with S. Canavati and J. Young.
    • 2018 Research Award of the „Nachhaltigkeitspreise für den Weinbau“ — FairNGreen Wine Association, Germany — Global Wine Philanthropy  (December 2018).
    • Best Case, Gilinsky, A., Canavati de la Torre, S., & *Young, J. (2017). “Russian River Brewing Company in 2016: Crafting Strategies,” Western Casewriters Association, San Diego, CA, March 2017.
    • Elected as Fellow of the North American Case Research Association, October 2016.
    • Faculty supervisor, Baylor Best Student Case Award, North American Case Research Association, “Tribute: Marketing a Biodynamic Luxury Brand” (2016) Faculty supervisor, Baylor Best Student Case Award, North American Case Research Association, “Girls on the Run: Sonoma County” (2015) Best Case, Gold Award, North American Case Research Association, “NakedWines.com: The Sudoku Approach” (2013) Faculty supervisor, Jonathan R. Welch Award for outstanding case in Finance and Economics, North American Case Research Association, “Rara Avis Vineyards” (2013) *Kimberly Finnie and Shaun Richardson.
    • Bernie and Estelle Goldstein Award for Excellence in Scholarship, SSU (2013)