Janeen Olsen, Ph.D.

Professor, Marketing & Wine Business

(707) 484-8434
Wine Spectator Learning Center, Suite 1016
  • University of Utah - Ph.D. in Marketing
    • Major Fields:  International Marketing Channels, Marketing Research
    • Minor Field:  Econometrics
  • University of Utah - MBA
  • University of Utah - Bachelor of Arts in Spanish          
Academic Interests
  • Wine Business
  • International Business
  • Consumer Behavior

Dr. Janeen Olsen holds the position of Professor of Marketing at Sonoma State University (SSU) where she specializes in Wine Marketing, International Marketing, and Marketing Management. She has published extensively in marketing and international business journals and presented papers at conferences in Europe, Asia, Latin America as well as the US. Before joining the faculty at SSU she was an Associate Professor of Marketing at Louisiana State University in Baton Rouge and was an adjunct professor at Tulane University in New Orleans. At the time she left LSU, Dr. Olsen held the position of William A. Copeland Endowed Professor of Business Administration. During her career she has been responsible for teaching courses in international marketing, marketing management, marketing research and wine marketing, and for developing international exchanges and educational programs. She has also conducted export seminars for business executives in many Latin American cities and has organized and led wine industry tours of Chile for the Wine Business Program at SSU.

Selected Publications & Presentations
  • “Analyzing the Impact of Conjunctive Labeling as Part of a Regional Wine Branding Strategy”, Atkin, T., Wilson, D., Thach, L., and Olsen, J. Wine Economics and Policy, Vol 6, November 2017.
  • “Wine and health perceptions: Exploring the impact of gender, age and ethnicity on consumer perceptions of wine and health”, Chang, K. J., Thach, L. and Olsen, J., 2016 Wine Economics and Policy, Vol. 5, No. 2, 105-113.
  • “Variety seeking by wine consumers in the southern states of the US” J. Olsen, T. Atkin, L. Thach and S. Cuellar, 2015 International Journal of Wine Business Research  Vol 27 pp. 260-280.
  • “Profiling the high frequency wine consumer by price segmentation in the US market”, (L. Thach and J. Olsen), 2015, Wine Economics and Policy Journal, Vol. 4, No. 1.
  • “The impact of wine franchise laws on consumer choice and pricing: A comparison between Georgia and Florida”, (L. Thach, S, Cuellar, J. Olsen, T. Atkin,) 2013, International Journal of Wine Business Research, Volume 25, Issue 2, pp. 138-158.
  • “Using attribution theory to explain tourists' attachments to place-based brands”, U. Orth, A. Stöckl, R. Veale, J. Brouard, Al. Cavicchi, M. Faraoni, M. Larreina, B. Lecat, J. Olsen, C.  Rodriguez-Santos, C. Santini, D. Wilson), 2012, Journal of Business Research, Volume 65, Issue 9, September, pp. 1321-1327.
  • "The Impact of Environmental Protection and Hedonistic Values on Organic Wine Purchases in the US", (J. Olsen, E. Thach, E. Hemphill,) 2012 International Journal of Wine Business Research, Vol. 24 No. 1, pp. 47-67.
  • “A Model and Exploratory Study for Promoting Professional Sales in Winery Visitor Centers”, (J. Olsen and L. Thach) 2008, International Journal of Wine Business Research, Vol. 20 No. 1 pp.22-37.
  • “Successful Practices in California Wine Exporting” (J. Olsen, L. Thach, C. McCampbell) 2007, Journal of International Food & Agribusiness Marketing. 19. No. 2/3 pp. 27-51
  • “Wine for My Generation: Exploring How U.S. Wine Consumers Are Socialized to Wine.”(J. Olsen, L. Thach, and L. Nowak) 2007.  Journal of Wine Research. Issue 17, No. 1.
  • “The Role of Winery Visitor Centers in the Influencing Brand Attachments,” (J. Olsen and L. Thach), 2006, Journal of Quality Assurance in Hospitality and Tourism, Vol. 7, No.3/4 ,pp. 59-77.
  • “Wowing the Millennials: Creating Brand Equity in the Wine Industry,” (L. Nowak, L. Thach and J. Olsen), 2006, Journal of Product and Brand Management, Vol. 15, No. 5. 316-323.
  • “Market Segmentation Analysis to Target Young Wine Drinkers”, (L. Thach and J. Olsen), 2006. Agribusiness: An International Journal. Vol. 22, No. 3.
  • “Building Strategic Partnerships in Wine Marketing: Implications for Wine Distribution,” (L. Thach and J. Olsen), 2006. Journal of Food Products Marketing Vol. 12, No. 3.pp. 71-86.
  • “Designing Effective Wine Clubs: An Analysis of the Components of the Winery Wine Club (B. Teaff, L. Thach and J. Olsen), 2006. Journal of Wine Research, Vol. 16, Issue 1.
  • Enhancing Tasting-room Service to Drive Revenue. (L. Thach and J. Olsen), March-April 2004. Practical Winery & Vineyard, Vol. 25, No. 6.
  • “The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle?” (L. Thach and J. Olsen), 2004. International Journal of Wine Marketing, Vol. 16, No. 4., 44-57.
  • “Consumer Self-Confidence in Wine Purchases,” 2003 (J. Olsen, K. J. Thompson and T. K. Clarke), International Journal of Wine Marketing, Volume 15, (Number 3) 40-51
  • “Global Ethics and the Alien Tort Claims Act:  A Summary of Three Cases within the Oil and Gas Industry” 2002, (J. Olsen), Management Decision, Volume 40 (Number 7), 720-724.
  • “Country of Origin Effects and Complimentary Marketing Channels: Is Mexican Wine More Enjoyable When Served With Mexican Food?” 2002, (J. Olsen, L.  Nowak and T. K. Clarke), International Journal of Wine Marketing, Vol. 14, No. 1, 23-33.
  • “Knowledge, Performance, and Exporter Satisfaction: An Exploratory Study,” 2002 (G.  Wang and J.  Olsen), Journal of Global Marketing, Vol. 15 (No. 3/4), 39-64.
  • “Consumer Behavior Regarding Wine Consumption: A Conceptual Framework,” 2001, (J. Olsen and L. Thach), Australian and New Zealand Wine Industry Journal, Wine Marketing Edition, Vo. 6, No. 6. 123-129
  • “Environmental Problems and Ethical Jurisdiction: The Case Concerning Texaco in Ecuador,” 2001 (J. Olsen), Business Ethics: A European Review, 10 (No. 1), 71-77.